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We have chatted with many of business owners who have had negative Manchester search marketing stories to tell. Typically, they express concern about spending thousands of dollars to a Manchester SEO company and never seeing any results. Their site may not even be close to the first page of Google’s search results. Sometimes they end up with a few social media profiles, or pages that exist somewhere out in the depths of the internet, never ever to be seen or visited by a single prospective client.
A lot of business owners that pay for SEO have completely no concept what they are paying for because the Manchester search engine optimisation company that they worked with to supply stated “search engine optimisation services” either does not tell them precisely what they are going to do in order to get them more clients or even offer monthly traffic or ranking reports.
You see, the big SEO companies tend to follow outdated business models. A business model that is similar to the big corporations like cable companies who are focused on getting as many clients as they can, while providing inadequate service quality to their existing clients. They waste a large portion of their time contracting out jobs out of the country or to other firms, and tell their clients that Google’s algorithms change so often that it is difficult to get their site to rank better.
We want to inform you that these large SEO agencies in Manchester are too slow when updating their business practices, and are behind the times in the methods that they offer internet marketing services, and specifically, search engine optimisation. There were 2 major modifications in how Google’s search engine determines how to rank websites in between 2012 and 2014. Google named these updates “Penguin” and “Panda”, and with their latest algorithm updates, they ended up causing a significant amount of hardship for the majority of these big Phoenix search engine optimisation companies. These updates put a lot of the big firms out of business since it was too tough to make the required modifications and offer the right training needed to continue operating after they had actually been dealing with too many untalented staff members and outsourcers.
Skyrocket Your Search
Manchester Business Park
3000 Aviator Way
Manchester,
M22 5TG 85298
Phone: 0161 262 0465
We specialise in SEO and we are experts at it! We manage our business with the philosophy that Search Engine Optimisation Manchester and internet marketing are effective component’s of every business’s marketing plan. There also has to be a fair amount of return on investment as an outcome of these marketing endeavours. Otherwise, it may not be regarded as a worthy investment. Internet marketing needs to be watched carefully, tracked, and proven in order to substantiate its effectiveness. At Skyrocket Your Search, we do this for each and every one of our clients.
We encourage you to read through the rest of this page because we will disclose to you the most crucial elements that you should understand before you go ahead and hire a Manchester SEO consultant. Since you have read this far down the page, you are undoubtedly interested in internet marketing and realize how important it is to have an established presence online for your company or organisation. Do not make the mistake of hiring an SEO company that does not have anything more than have a beautiful website that assures incredible outcomes but does not deliver.
This may seem like “marketing for dummies”, but the reality is that many business owners have no idea how to precisely target their customers in a way that will help them to be found online. You also have to understand exactly what it is they are searching for. This could sound really basic to you, but with internet marketing, we have to know precisely how your customers are looking for you on the internet. What exactly what are they entering in to Google or other search engines to find what they are looking for?
Google supplies this information for no cost what-so-ever. Any individual can go to the Google Keyword Planner and see precisely what individuals are typing into the Google search engine each month. If you understand how to utilise this tool appropriately, you can discover search terms (keywords) that might not be as popular each month. However, it will target potential clients that have money and are prepared to make a purchase. If you can have your site appear on the first Google’s search engine results page for these “money keywords” you will certainly have a huge return on investment for your internet marketing endeavors.
Let’s say that you are a solicitor in Manchester. You most likely thought that you would like to rank for the term “Manchester Solicitor”. I’m sure that seems logical, right? If you are on the first Google page for that term, you undoubtedly think that will bring you business. However, since that search phrase is so broad, individuals searching might be trying to find a divorce solicitor or even a personal injury solicitor… and so on. If you practice criminal law, then you are going to have to spend a lot of money and put months of work into ranking for a term that is so competitive and roughly only 20% of the prospective clients coming to your site will discover content relevant to what they were looking for.
Alright, so let’s focus your keyword down to “criminal defense solicitor in Manchester”. This is a preferred keyword and will likely deliver you even more customers, however the competition is still quite high and somewhat broad.
Lets get into the head of your clients for a moment… Why would those clients require a criminal defense solicitor? Perhaps they are dealing with a domestic violence charge. They might search “domestic violence defense solicitor” in to Google’s search engine. (This search phrase does get around 10 searches per month according to Google’s keyword planner tool) If your website has a web page optimised for that specific search phrase, they are likely going to discover you and presumably hire you if you have excellent information on your website.
That example is what we refer to as “low hanging fruit” in search engine marketing for local companies. They are somewhat simple to rank for, but is so explicit that the individuals who search online for these terms will discover you and select your company due to the fact that people are confident in what they discover on the web. If you own a business where the typical client is such as in the instance above worth a thousand pounds, or EVEN MORE, specifically if you offer a service where you can balance a customer’s annual value based on return on investment, then landing these clients online using this method just makes great sense. Plus, this can be really exciting!
Therefore, as you are likely starting to understand, marketing your business on the internet with the aid of a Manchester SEO consultant will help your business grow quickly. By showing you these “low hanging fruit” keywords to attract more clients that are willing to pay for the services you provide.
However, these types of services may not work for your company all the time. We at Skyrocket Your Search – SEO Manchester can always do a quick evaluation to see if Search Engine Optimisation is a good investment for you to spend your money on. We do an extensive evaluation of your company, including the keywords you want to be found for, along with those of your competitors. We then talk to you about an online marketing approach that would work for you and your company or organisation.
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Your rankings in Google are affected by these essential elements
When it comes to doing SEO correctly, regardless if you are designing a brand-new website or trying to improve the rankings of the website you currently have, there are a number of important elements that you need to comprehend. Google uses two primary elements of search engine optimisation that determines how they analyse your site.
So far on this page, we have not mentioned anything about web design except for making sure your site is easy to navigate. However, we can most definitely help with designing your website as we are one of the best web design companies too. There is no question that having a website that looks great is a good thing, and we can help your business with designing a fantastic looking site.
But, just having a great website does not result in great rankings. You should utilise your site in order to attract new customers, you need to target your efforts on getting your website to rank with better search results using the right keywords. Then, focus on how the information within your business or organisation’s website converts visitors into clients. You need to get visitors to your site first, then concern yourself with how it converts clients.
Google trusts websites that have been around for a while. They will give you more trust if you’re site has been online for more than 5 years. Whereas a site that was purchased last week will take longer to get trust from Google.
Are you happy just ranking your website? Or, do you wish to dominate the first page of Google search results for your specific keyword phrase with all of your videos and social media pages?
Otherwise known as plagiarism. The fact is, Google does not like duplicate content. You need to ensure that your website’s content isn’t exactly the same as another website. You can use a tool like Copyscape to check for copied content.
You may have a penalised website that will not rank due to bad search engine optimization services. If this is the case, some may say your site will cost too much money and take to long to rank well ever again. But wait! We have been able to help clients to get their website out of penalty, and have them ranking once again in a fraction of the time. Give us a call at 0161 262 0465 to ask us about how we can help you get your website out of the penalty box.
This type of online advertising can work for your business or organisation if your rate of conversion validates the amount of money you are spending on attracting visitors to your website. We’ve helped numerous companies by managing their pay-per-click (PPC) advertising on Google and Facebook and delivered tremendous results. We can even design the display advertising for your Facebook ads.
This is something you can use to your benefit but it is not as big of an aspect as others may attempt to inform you in regards to search engine optimisation. It is good if you already have social media pages setup on sites like Facebook, Twitter and YouTube and if you utilize it properly. Be careful as negative comments on social media can negatively affect your rating
It is important to track all visitors and leads from your internet marketing so that you know which methods are generating results. There are several straightforward methods to keep track of all analytics that occur on your site, most importantly; knowing and tracking exactly which page your leads are originating from.
If you are spending money on generating traffic to your website and you don’t have an established system in place to know precisely what pages on your website are converting your clients into phone calls. Call SEO Manchester experts at Skyrocket Your Search immediately at 0161 262 0465 or email us at [email protected]. We can help you get all of this setup and more!
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