Our Approach to Online Marketing
Our proven digital marketing strategies help businesses (and health practices) find their ideal customers (or patients) and increase their revenue. We optimise and accelerate every stage of the customer’s (or patient’s) journey to maximise and sustain profitable business growth.
1. Attract More & More Leads
Be more visible online for the services you provide.
2. Engage With Online Users
Stay top of mind with the right content & tools.
3. Convert Them into Customers
Turn website visitors into real enquiries, appointments and sales.
4. Retain Them & Sustain Growth
Keep your customers (or patients) coming back time and again.
Generate Results with Your Website
Get full visibility and reporting to track your website performance and follow up on leads at any time with our dashboard.
BENEFITS
BENEFITS
Be Found On Any Device
Turn online searches into appointments by having a seamlessly designed website built for mobile devices.
Educational Content
Your website comes with optimised educational industry content to further educate your potential customers and convert new visitors into customers.
Receive Support
You’ll get one-on-one UK-based support and access to plenty of resources to ensure your business’ success.
ATTRACT CUSTOMERS
Attract New Customers and Get Found 24/7
Allow customers to easily find information about your services and arrange a sales call online when they arrive on your website.
TRACK LEADS
Track Your Leads
Our portal, allows you to see how many leads your site has generated for your business and their sources. Make unlimited updates to your website and easily communicate with your customers using email marketing tools.
YOUR WEBSITE INCLUDES
- Contact Database
- Mobile Responsive Design
- Lead Capture, Generation and Follow-up System
- Social Media Integration
- SEO Site Structure
- User-friendly Dashboard
- Web Portal Integration
Grow Your Business with Custom SEO Strategies
Take control of your search engine rankings and drive traffic to your website with consistent content generation, local targeted SEO strategy and mass coverage where needed.
BENEFITS
BENEFITS
SEO Strategy Reports
Receive optimisation strategy calls and reports that focus on your organic improvement to your business website.
Get Your Business Listed
Allow potential customers to easily find information about your business and services when they search local directories.
Unique Search Content
Better perform in local search engine rankings with optimised content that showcases your higher revenue specialties.
Dominate Locally in areas of your Choice
Blanket cover local areas of your choice for greater performing local results and search engine rankings with optimised pages and content that attract your ideal customers.
OPTIMISED CONTENT
Earn Top Search Rankings with Optimised Content
Unlike paid ads which only drive traffic when active, optimised content can deliver traffic and leads, and occupy valuable positions in search engine rankings for months or even years.
YOUR SEO SERVICE INCLUDES
- SEO Strategy and Reporting
- Personalised Meta-Data
- Google My Business Local Integration
- Unique SEO Content
- Google My Business Claiming and Optimising
- Directory Listings
- Branded Social Accounts
Improve Your Online Reputation
Monitor and manage every aspect of your businesses online reputation including reviews, listings, and mentions.
BENEFITS
BENEFITS
Review Management
Get more online reviews directly on Google, Yelp, and Facebook by sending survey requests.
Competitive Intelligence
Get a full competitive snapshot and see how you compare with your competitors for online reviews and directory listings.
Highlight Positive Reviews
Increase the visibility of your online reputation by promoting positive reviews on your business website.
BUILD YOUR REPUTATION
Build and Manage Your Online Reputation
We help your business increase your review score making it easy for your customers to leave reviews in multiple sites where you can track and manage them all in one place.
YOUR REPUTATION MANAGEMENT SERVICE INCLUDES
- Review Management
- Business Listing Tracker
- Competitive Intelligence
- Custom Survey Questions
Manage Your Listings On Top Sites
Get your business listed in all the right places online with cleaned up and optimised listings. Automatically replace inaccuracies or inconsistencies for enhanced exposure and improved search rankings.
BENEFITS
BENEFITS
Improve Your SEO
Accurate, consistent information strengthens your brand’s SEO and makes it easier for customers to find your business.
Update Everywhere
Your master profile replaces any inaccuracies or inconsistencies found across the web with your most recent information.
Better Customer Experience
An incorrect address or phone number equals frustration and missed opportunities with new and existing customers plus inaccuracies will negatively effect your rankings online.
ATTRACT MORE CUSTOMERS
Attract More Customers and Grow your Business
Get in front of 50 million customers that are actively searching top sites looking for your services.
Build Brand Awareness on Social Media
Use social media to build your brand, strengthen your business’ credibility, and engage your audience.
BENEFITS
BENEFITS
Validate Your Brand
We will set up, and/or optimise and brand your Facebook, Instagram, and Google My Business accounts and update your social pages with industry-specific content.
Connect With Customers
Consistently creating and publishing industry specific content on social media can help you establish authentic relationships with your customers.
Reach New Customers
Creating a presence on social media builds your credibility as a brand and allows you to connect with existing customers, and new customers looking for a service provider.
EXPAND YOUR BRAND
Expand Your Brand Online
We help to get your brand seen in all the right places online with over 50 foundational branded social accounts and platform listings that put you well ahead of the crowd.
A MUST-HAVE
A Must-Have in Today’s Digital World
Social networks provide the perfect outlet to grow your organic outreach, communicate with customers, and better your business’ search engine rankings. Let us help build your brand while you focus on what matters most: your customers.
YOUR SOCIAL MEDIA SERVICE INCLUDES...
- Branded Facebook, Instagram and Google My Business Pages
- Over 50 foundational branded social media accounts in all the right places
- Social Page and Website Integration
- Facebook Insights Access
- Optimised Social Site Setup
- Industry Relevant Social Posts
- Full Control of Facebook, Instagram and Google My Business
Customer Relationship Management
BENEFITS
BENEFITS
Scheduling Software
Connect and sync with your existing appointment scheduling software to send reminders out very smoothly and easily.
Email and Text Automation
Remind your customers of their service needs in advance with email and text reminders and of new offers to maintain customer loyalty and reduce no-shows.
Send Text Messages
Easily send text messages to your customers automatically so that they don’t forget about their scheduled appointments, updates and more.
IMPROVE RELATIONSHIPS
Improve Customer Relationships with Automated Solutions
Reduce no-shows and free up valuable time and resources at your business by maintaining automatic communication with customers. Use their preferred method of communication to increase the effectiveness of your outreach.
YOUR CUSTOMER MANAGEMENT SERVICE INCLUDES...
- 2-Way Text Capabilities
- Portal
- Effective Marketing Tools
- Schedule Appointments
- Recall and Recontact Messaging
- Reminders and Confirmations
Local SEO Booster Service
This service is aimed at local businesses with a profitable local customer base. The more profitable the lifetime value of new customers to these businesses the better.
The criteria for this service requires:
- That their website ranks in Google for commercially viable keyword search terms (commercially viable search terms are terms that people type into Google looking for a quick solution to a problem they are currently experiencing that this business can deliver successfully… such as “Emergency plumber”, “Dental implants Walsall”, “Stove fitter”, “Conveyancing solicitor Walsall”… these terms imply they need a specific service and are not simply searching for general information.
- The business website needs to rank on page 2, 3, 4 or 5 for these terms (if Google is ranking the website then Google has acknowledged some relevance on their website for matching the search terms). In this scenario the Booster App will work well.
- NOTE: If the business has a relatively new website – it is unlikely they will rank for the target keywords. Here as a quick test do a local search for the commercially viable search term plus the business name… e.g “Emergency plumber Walsall Drain Doctor Plumbing”. If the business website appears in the first page or possibly the second pages of Google with this search phrase it implies they may have their website pages setup OK but not enough time or links to get traction. Here the Booster Service will take 4 or 5 months to get the same results.
If their website does not appear in any of the above scenarios there could be a few issues:
- They may have a lot of bad links that has penalised their website. If this is the case a Google Disavow can be raised if this is practical (i.e. they have less than 100 bad links for the Disavow Service to be cost-effective)
- Their website may not be optimised correctly for the search engines – here an On-Page SEO service can be provided to optimise their website. The cost of this service depends on the number of pages they want optimising.
- They may not have a Google My Business setup or setup correctly (here a GMB Setup or Optimisation service can be offered)
- They may not have enough corroborating evidence online that confirms they are a real business offering these types of services (here a Foundation Links service can be offered)
Local SEO Booster Service Pricing
Pricing
The booster app is £177 per month
The commission paid is 50% on the first month (i.e. £88.50) then 40% per month there after (i.e. £70.80)
If paid via Stripe it will take 7-8 days for the funds to be received.
If it is done via Gocardless (direct debit) it takes 10 days for the Direct Debit to be taken.
The link for Gocardless Direct Debit is: https://pay.gocardless.com/AL0002MJREH5MT
The link for Stripe is: https://www.skyrocketyoursearch.com/seo-booster-177/
Commission is paid once the cleared funds have been received.
Website Security & Hack Removal Service
If the website shows unusual behaviour when using the site or SEMrush show pages that are alien to the site then there is a likelihood that the website has been hacked.
To solve the scenario where a website has been hacked we will need initially admin access to the CMS of the website. Here we will require:
- the URL to the admin login (i.e. if it is a WordPress website it will be something like: https://www.theirwebsite.co.uk/wp-admin )
- the username to login
- the password to login
Some business owners have copies of these (if they actively login to their website to add blog posts, add images or edit text). In practice most business owners do not know use these details. Here they will need to get these details from their web developer.
To do a full clean and security access we would preferably require cPanel server access details also. Virtually no business owner has these details unless they are hosting their website themselves (which is very rare). Here these details would need to be obtained from their web developer.
NOTE: Most developers do not give their clients an individual cPanel for their website and in such cases they will not provide cPanel access as they have a budget price server with all their clients in one place.
If the website is a WordPress website we can get around this to a degree if they provide FTP details.
To do a quick check as to what type of website the client has use: https://whatcms.org/
An Overall thought… if we can’t get access to the site and it has been hacked there is a strong likelihood that the web developer does not have a management system in place for keeping on top of all their clients websites. Here a straightforward suggestion would be to move the website to a more secure server. This would be via one of our Secure Hosting Service Packages. These hosting packages cost £120 per year (and a commission can be paid from this at £30)
Website Security & Hack Removal Pricing
Pricing
To remove a hack and analyse the website files and database and install protection software on a WordPress website is £150
You can add your own margin on top of this. A good price for this would be £200 – £225 (which would give £50 – £75 profit/commission)
If you need me to provide a payment link – let me know what margin you want on this.
Hack removals and security software typically costs £350 – £450.
Link to form: https://www.skyrocketyoursearch.com/website-security-details/
NON-WORDPRESS SITES
For non-wordpress websites a custom quote will need to be created in relation to the CMS system on the site and the hosting access.
WP Website Monitoring & Update Service Pricing
Pricing
Security Management Plan for WordPress sites
If the client does not want our hosting services we can offer security monitoring of their WordPress website for £120 per year.
£30 commission can be paid on this security management plan.
NON-WORDPRESS SITES
For non-wordpress websites a custom quote will need to be created in relation to the CMS system on the site and the hosting access.
Website Hosting & Monitoring Service
If the client wants a new website hosting partner that will monitor their website and update it when needed then our website hosting and monitoring 
service is an option.
Here we will require:
- the URL to the admin login (i.e. if it is a WordPress website it will be something like: https://www.theirwebsite.co.uk/wp-admin )
- the username to login
- the password to login
- these details will need to have full admin user permissions
Some business owners have copies of these (if they actively login to their website to add blog posts, add images or edit text). In practice most business owners do not know use these details. Here they will need to get these details from their web developer.
At some point we may need cPanel server access details – but this is not always needed. Virtually no business owner has these details unless they are hosting their website themselves (which is very rare). Here these details would need to be obtained from their web developer.
We will need a list of their email addresses to setup on our server.
We will need registrar access for their domain name or at least get their web guy to update the nameserver their site once the site is ready to be moved.
NOTE: Most developers do not give their clients an individual cPanel for their website and in such cases they will not provide cPanel access as they have a budget price server with all their clients in one place.
If the website is a WordPress website we can get around this to a degree if they provide FTP details.
To do a quick check as to what type of website the client has use: https://whatcms.org/
These hosting packages cost £120 per year (and a commission can be paid from this at £30)
Website Hosting & Monitoring Service Pricing
Pricing
Website hosting is a similar price to £120 or a bit less. But most hosting packages do not include monitoring and update management which is offered to clients with wordpress websites we host.
NON-WORDPRESS SITES
For non-wordpress websites we can host these with monitoring. We would need to review the site to see if software updates can be managed also.
Google Disavow Service
If the website has signs of bad links that could be impacting the rankings of the website, then a Google Disavow file can be compiled and submitted to Google.
Signs of bad links include:
- links from Porn or Gambling websites
- Anchor text links related to Porn, Gambling, Medicine, Viagra, etc… (especially ones that do not relate to the businesses services)
- links from low level spam related websites
To do this skyrocketyourppc@gmail.com will need adding as a manager of their websites Google Search Console. If their website is not added to Google Search Console then it will need adding first.
It takes between 3 and 6 weeks for Google to deal with the disavow file.
This service will include a full analysis of the websites backlinks to identify all and any spam links so they can be compiled into a structured Disavow file to be sent to Google.
Google Disavow Service Pricing
Pricing
To analyse, compile and submit a disavow list on a site with 1,000 backlinks is £50
To analyse and compile a disavow list on a site with 10,000 backlinks is £70
To analyse and compile a disavow list on a site with 100,000 backlinks is £90
To analyse and compile a disavow list on a site with 500,000 backlinks is £150
Retail for these services would be:
- 1k = £99
- 10k = £149
- 100k = £199
- 500k = £299
Foundation Links Service
If the website does not have it’s foundational links – they will need them before Google will allow it to start ranking.
Foundation links (above having a GMB) are:
- 20-40 branded social and web 2.0 accounts with links back to the website
- 20-40 citations, such as directory listings
These need to be setup and optimised for their target keywords and services.
Foundation Links Service Pricing
Pricing
Optimised Branded Social & Web 2.0s £60
Optimised Branded Citations £60
Retail for these services would be:
- Social & Web 2.0s = £110
- Citations = £110
On-page SEO Service
If the website has problems with its meta data (page titles, meta descriptions, image alt tags, schema setup) or problems with the keywords setup on the pages correctly then it will need On-page SEO doing on the pages of the website that the client wants ranking.
To do on-page SEO admin access to the website will be needed so the code can be edited and optimised.
On-page SEO Service Pricing
Pricing
To optimise 5-10 pages £200
To optimise 11-20 pages £280
To optimise 21-30 pages £370
To optimise 31-40 pages £450
Retail for these services would be:
- 5-10 = £349
- 11-20 = £439
- 21-30 = £539
- 31-40 = £619
Full Off-page SEO Service
(strategic link building that includes the SEO Booster, Guest posting, Article distribution, video marketing, map marketing, video embeds and syndications)
If the website has problems with ranking in the first 5 pages for target keywords, does not rank for the more commercial intent keywords or wants to go for more national rankings then they will need a full SEO service.
With the full SEO service the On-page SEO and Foundation links can be included in the first month work. It will also include the SEO Booster service too.
The service will include:
- On-page SEO and Schema edits
- Foundation Links
- SEO Booster
- Guest posts on relevant and authority sites
- Video marketing, video embeds, Youtube optimisation and video syndication
- Google map marketing, map embeds, driving direction embeds for wider area targeting and Map Rankings
- Image optimisation and image syndication
- Multi-tier guest posts and social syndications and social signals
- Viral brand sharing and syndications
Off-page SEO Service Pricing
Pricing
Starts at a Retail of £500 – LSM pricing = £300
More competitive Markets will cost more
National rankings Retail £750 = LSM Pricing = £500
Multi-location rankings Retail £1000 = LSM Pricing = £700
Higher Competition markets Retail £1500 = LSM Pricing = £1000
The pricing of the Off-page SEO typically retails at £500 for most situations and local businesses.
However, some industries are more competitive and require a higher level of work.
National rankings are one example of such higher level work.
Certain Solicitor and legal fields are examples of higher level work.
Multi-location businesses that want to rank each branch in different areas will require substantially more work – so the above is a good guide price. However, again this would need a review of how many sites, what competition levels and industry, etc.
Start managing your online reputation today!
Don’t let your offline & online reputation get tarnished by false accusations, complaints, and immature comments. Take back control of your online image. We specialise in online reputation management.
What is Online Reputation Management & How can it Help my Business?
Reputation management is about ensuring that the potential customers see your business for what it truly is, instead of what a vocal minority puts online. By using reputation management it makes your other marketing efforts easier. Instead of playing catch-up to overcome false impressions, you receive more leads generated, website referrals, increased effectiveness for your marketing efforts, and more time to grow your business.
The best way to cut through the noise
Everyday, customers use search engines, like Google, to discover and evaluate businesses. In a split second they decide if your business is trustworthy or if they should go with someone else.
The problem is that the Internet doesn’t always give an accurate story. Unfairly, negative reviews and opinions can clog up the search results. That’s where reputation management can help. It helps you look your best online, no matter where a customer searches.
Reputation management basic concepts
- Create a positive presence on all the major internet channels
- Watch closely as new information populates
- Strategically increase the value and placement of positive content
- Aggressively move negative content out of the way
- Diversify your presence to maximize positive content
- Keep online information fresh and up to date
- Monitor your position and health against competition
- Synchronize marketing efforts
Reputation management saves you time and money
Done right, reputation management removes the roadblocks for your companies success. If you are trying to increase your visibility online, but your online presence is marred with negative comments, then you will continually be frustrated.
What can you do next
Complete the form on this page and we will do an analysis of your online reputation, and if you have links to online reviews you want removing or disappearing from the first page of google please include these in the form.
We can happily do a Reputation Review and Analysis for you
Simply complete the form below:
Free SEO Report Card
Grade your site. Make it better. Outpace your competition.
See how your website stacks up. Our quick SEO audit will give you an overview of the top issues that are helping or hurting your site’s performance. No more guessing, arm yourself with the knowledge you need to get results.
- Quick – runs in seconds
- Comprehensive – covers the most important areas of your site
- Action Oriented – helps you make an action plan to improve your website
- Outrank the Competition – run the report on your site or your competition’s site so you can outrank them
Get Your Quick Website SEO Report below:
and SEO tips.
If you are looking for a Birmingham SEO agency, then you have come to the right place
We have spoken to so many business owners who have had negative Birmingham search marketing stories to tell. And in the main, they all seem to express concern about spending thousands with a Birmingham SEO company and never seeing any real results. In many cases, sadly their websites have not even been close to the first page of Google’s search results. They may of ended up with a few social media profiles, or a few pages that exist somewhere out there in the internet wilderness, but never ever to being seen or visited by a single prospective client.
Many of these business owners, that have paid for SEO, have no concept what they are paying for – simply because the search engine optimization company they’ve partnered with just claimed to offer “search engine optimization services” – but did not tell them what they were going to do in order to get them more clients or even offer on-going monthly traffic and ranking reports.
The big Birmingham SEO companies have a habit of following an outdated business model that can not deliver the right level of results. This business model is similar to the ones used by big corporations, such as cable or utility companies. This model solely focuses on getting as many clients as they can, without the ability to deliver and maintain the level of quality personal service needed to get real results. A large proportion of their time is wasted in contracting the work out to other countries and organisations in a cookie cutter fashion. And when they don’t get results they tell their clients that Google’s algorithms change so often that it is difficult to get their site to rank much better.
At Skyrocket Your Search, we feel it’s our moral duty to at least inform you that these large Birmingham SEO agencies are behind the times in the methods that they employ for internet marketing services, especially in search engine optimisation, and because of their size they remain too slow in updating their business practices. As an example, between 2012 and 2014 and up to the current day, two major modifications came into play in how Google’s search engine determines how to rank websites. Google named these major updates “Penguin” and “Panda”. The effect of these updates caused hardship and penalties for the majority of these big Birmingham search engine optimization companies. Many running this big business model either went out of business or just had a high turn over of clients, simply because they were not setup in the right way to make the required modifications and offer the right levels of training after hiring so many less talented staff members and outsourcers.
We don’t want to see any business owners in the Birmingham and surrounding areas experience the pain that poor quality SEO firms can leave you in after giving them your hard-earned cash without delivering any favourable results.
Who is your business targeting and what are they precisely searching online for?
Are you taking your clients for granted? Don’t forget, they are real people searching for honest and real answers to their questions.
Many business owners have no idea or at least very little idea of how to precisely target their ideal customers in a way that will enable them to find their services, products and business online. When you understand exactly what your potential customers are searching for you have found a key foundational part to the equation. With internet marketing, we need to know precisely how your customers are looking for you online. What they are exactly typing in to Google or any other search engines when they are looking for a solution to a problem that you can provide.
When it comes to these search terms there is a huge distinction between targeting broad and specific. This distinction becomes more apparent when you consider that when searching online your potential customers are simply searching for the top company or business that can supply them the service that they require. The specific terms that they use are distinguishing factors between identifying them as ready to make a purchase and others that are just doing research.
Thankfully, Google actually lets you have this information for no cost at all.
Anyone can go to the Google Keyword Planner and see precisely what people are typing into the Google search engine each and every month. Once you understand how to use this tool, you can discover search terms (keywords) that might not be as popular each month but are more specific to people ready to buy.
By targeting these potential clients that already have money and are prepared to make a purchase, is a key skill in understanding the data that this keyword tool can unveil.
Imagine, if you could have your site appear on the first Google’s search engine results page for these “money keywords” – how much additional profit and return on investment could you have from your internet marketing campaigns?
The following is a typical example
For the sake of an example, let’s imagine that you are a solicitor in Birmingham. Naturally you might want to rank for the search term “Birmingham solicitor”. I guess that’s a logical assumption, don’t you? If you are on the first Google page for that term, you would inevitably think that it will bring you new business. But consider this: since that search phrase is so broad, individuals searching would more likely be searching for something more specific that relates directly to the issue they need help with. Things such as needing a divorce solicitor, a personal injury solicitor, or some other kinds of solicitor.
So for instance, if you practice criminal law and you wanted to rank for “Birmingham Solicitor”, you would need to spend a lot of money and put months of work in to rank for such a competitive term. Then, only 20% (roughly) of the prospective clients coming to your site would find what they were looking for.
So in contrast, let’s focus your keyword down to “criminal defense solicitor in Birmingham” instead. In this example, this would be a preferred keyword for your specific services and would more likely deliver you even more customers. However, the competition is still quite high and there is still some level of broadness to this term.
Now lets get into the head of your clients for a moment… Why would they require a criminal defense solicitor? Perhaps they are dealing with a domestic violence charge. They might search “domestic violence defense solicitor” in to Google’s search engine. (This search phrase gets around 10 searches per month according to Google’s keyword planner tool). If your website has a web page optimised for that specific search phrase, you would rank highly and your searchers would more than likely discover you and presumably hire you if the information on your website was written in the right way.
This example is what we like to refer to as the “low hanging fruit” in search engine marketing for local companies.
These types of terms are somewhat simple to rank for, but are so explicit that the individuals who search online for these terms discover you and choose your company due to the confidence they feel in discovering you on the web.
If a typical client for your business is worth a thousand pounds or more, the return on investment you enjoy, from landing these clients online, using this particular method just makes great sense and is quite exciting at the same time!
Marketing your business on the internet in the right way with the aid of a Birmingham SEO consultant will help your business grow quickly.
These “low hanging fruit” keywords naturally attract more clients that are willing to pay for the services you provide.
However, these types of services may not work for your company all the time.
We at Skyrocket Your Search – SEO Birmingham can do a quick evaluation to see if Search Engine Optimisation is a good investment for you to spend your money on.
We do an extensive evaluation of your company, including the keywords you want to be found for, along with those of your competitors.
We then talk to you about an online marketing approach that would work for you, your company and you business.
GOOGLE’S CONFIDENTIAL INFORMATION DISCLOSED
ON-PAGE VERSUS OFF-PAGE OPTIMISATION
Your rankings in Google are affected by these essential elements
When it comes to doing SEO correctly, regardless if you are designing a brand-new website or trying to improve the rankings of the website you currently have, there are a number of important elements that you need to comprehend. Google uses two primary elements of search engine optimisation that determines how they analyse your site.
On-site/On-page Optimisation
This consists of each of the information and content on your website and how it is structured.
- URL structure – Does your domain name contain your keyword? Is your keyword in your page names and titles?
- The arrangement of your links on-site – Are the pages on your website linked in a correct up and/or down silo format?
- Keywords within the content on your page – Do you at least have your keyword within the content on your page a minimum of once? Are you putting your keywords in far too many times (over-optimisation)?
- Quantity of content – Do you have enough content on your page(s)? A few sentences of content on your page won’t help you to rank. 500 words is about the bare minimum. If you really want to see great results, 1000 words should be your starting point.
- Design of your site – Does the design of your website make it simple for people to move around and keep them interested so they spend more time on your site? Google is making this more essential for better rankings.
Off-site/Off-page Optimisation
This primarily is regarding other websites that directly link to
your website…
- What websites link to your website – What is number of sites that link to your website, and how popular and relevant they are? Quantity is not the most important factor any more. You can rank a website with less links that are of a higher quality.
- Anchor text – What words are used within the links pointing at your website? You want anchor text that is pertinent to your website along with excellent diversity of the keyword(s) and phrases you wish to rank for.
- Relevance of the site linking to yours – There needs to be relevant content on the website that links to your website. Google will not give us much power behind a link that comes from a website – like a directory that simply has a number of links – that does not contain information pertinent to your website. In fact, they may even penalise you for it. A lot of older Birmingham search engine optimisation companies have harmed their client’s website while using this linking method. Google has stopped them from ranking ever again. These firms have built a large number of links that are of low quality and/or have anchor text percentages that are beyond what is considered normal.
But doesn’t a great looking website help rankings?
The short answer is “no”
So far, we have not mentioned anything about web design except for making sure your site is easy to navigate.
We can, however, help with designing your website – we are one of the best Birmingham web design companies from start to finish. There is no question that having a website that looks great is a good thing, and we can help with designing a great looking site.
But, just having a great website does not result in great rankings, there’s more to it than that. You should be utilising your site in order to attract new customers, targeting your efforts in getting your website to rank with better search results using the right keywords. And then, focus on how the information within your business or organisation’s website converts visitors into clients. You need to get visitors to your site first, then concern yourself with how it converts clients.
Below are some additional points to think about if you are searching for a Birmingham SEO consultant to help market your company or organisation on the Internet:
The age of your domain name
Websites that have been around for a while, especially for more than 5 years are given more trust from Google. Google loves these kinds of sites far more than a site that was purchased last week. These new sites will naturally take longer to gain trust from Google.
Google Domination
Is your goal just to rank your website? Or, if you had the opportunity would you really want to dominate the first page of Google search results with all of your videos and social media pages for your specific keyword phrase as well?
Duplicate content
Otherwise known as plagiarism – copying someone else’s content. Google does not like duplicate content, so you need to make sure that the content on your website isn’t exactly the same as that on another. Tools like Copyscape are great for checking this out – protecting you from copied content.
Penalised Website
A penalised website is one that will not rank due to bad search engine optimisation services previously used. This may be something you are suffering from. Some may say that your site would cost far too much to fix and take far too long to rank ever again. But that isn’t the case! We’ve been able to help clients get their website out of the penalty blackhole, and got them ranking again in a fraction of the time. Give us a call at 0121 330 0155 to ask us about how we can help you get your website out of the penalty blackhole.
Pay-per-click Advertising on Google and Facebook
Online PPC advertising can work for your business, company or organisation if your conversion rates make the amount of money you are spending on attracting visitors to your website worthwhile. We’ve helped many companies by managing their pay-per-click (PPC) advertising campaigns on platforms like Google and Facebook with business transforming results. We can even help with the design of your ads and tweak your pages for improved conversion rates.
Social Media
(Facebook, Twitter, Instagram, etc.)
Social Media pages and profiles are elements that make a business recognised as established and here for the long haul. Having optimised profiles and using your social media accounts properly can generate new business but also boost your search engine rankings. If you already have social media pages and profiles setup on sites like Facebook, Twitter, Instagram and YouTube it’s a good start. It’s always useful to get them optimised for maximum results and monitored to enhance and safe guard your reputation.
Are you tracking visitors to your website
including where they are coming from
and if they convert into clients?
Tracking all your visitors and leads from your internet marketing campaigns is an important process to make sure you have in place. This way you can come to know which methods and strategies are generating results. To keep track of all the relevant analytics on your site can be done using a few straightforward processes and methods but one of the key metrics is knowing and tracking exactly which page your leads are originally coming from.
If you are investing in generating traffic to your website but don’t have a proven and established system in place for tracking precisely which pages on your website are converting your clients into phone calls then you will unknowingly be holding your business back from increased profits and sales. Why not call the SEO Birmingham experts at Skyrocket Your Search immediately at 0121 330 0155 or email us at questions@skyrocketyoursearch.com. We can give you free advice and even help you get all of this setup and more!
You have come to the right website if you are looking for Manchester SEO services.
We have chatted with many of business owners who have had negative Manchester search marketing stories to tell. Typically, they express concern about spending thousands of dollars to a Manchester SEO company and never seeing any results. Their site may not even be close to the first page of Google’s search results. Sometimes they end up with a few social media profiles, or pages that exist somewhere out in the depths of the internet, never ever to be seen or visited by a single prospective client.
A lot of business owners that pay for SEO have completely no concept what they are paying for because the Manchester search engine optimisation company that they worked with to supply stated “search engine optimisation services” either does not tell them precisely what they are going to do in order to get them more clients or even offer monthly traffic or ranking reports.
You see, the big SEO companies tend to follow outdated business models. A business model that is similar to the big corporations like cable companies who are focused on getting as many clients as they can, while providing inadequate service quality to their existing clients. They waste a large portion of their time contracting out jobs out of the country or to other firms, and tell their clients that Google’s algorithms change so often that it is difficult to get their site to rank better.
We want to inform you that these large SEO agencies in Manchester are too slow when updating their business practices, and are behind the times in the methods that they offer internet marketing services, and specifically, search engine optimisation. There were 2 major modifications in how Google’s search engine determines how to rank websites in between 2012 and 2014. Google named these updates “Penguin” and “Panda”, and with their latest algorithm updates, they ended up causing a significant amount of hardship for the majority of these big Phoenix search engine optimisation companies. These updates put a lot of the big firms out of business since it was too tough to make the required modifications and offer the right training needed to continue operating after they had actually been dealing with too many untalented staff members and outsourcers.
We don’t want to see business owners within the Manchester area have to experience the pain from these poor SEO firms that are taking their hard-earned cash and not delivering favourable outcomes.
What market are you targeting for your business and what precisely are they searching online for?
Do you take your clients for granted? Don’t forget, they are real people searching for honest answers to their questions.
This may seem like “marketing for dummies”, but the reality is that many business owners have no idea how to precisely target their customers in a way that will help them to be found online. You also have to understand exactly what it is they are searching for. This could sound really basic to you, but with internet marketing, we have to know precisely how your customers are looking for you on the internet. What exactly what are they entering in to Google or other search engines to find what they are looking for?
Google supplies this information for no cost what-so-ever. Any individual can go to the Google Keyword Planner and see precisely what individuals are typing into the Google search engine each month. If you understand how to utilise this tool appropriately, you can discover search terms (keywords) that might not be as popular each month. However, it will target potential clients that have money and are prepared to make a purchase. If you can have your site appear on the first Google’s search engine results page for these “money keywords” you will certainly have a huge return on investment for your internet marketing endeavors.
The following is a typical example
Let’s say that you are a solicitor in Manchester. You most likely thought that you would like to rank for the term “Manchester Solicitor”. I’m sure that seems logical, right? If you are on the first Google page for that term, you undoubtedly think that will bring you business. However, since that search phrase is so broad, individuals searching might be trying to find a divorce solicitor or even a personal injury solicitor… and so on. If you practice criminal law, then you are going to have to spend a lot of money and put months of work into ranking for a term that is so competitive and roughly only 20% of the prospective clients coming to your site will discover content relevant to what they were looking for.
Alright, so let’s focus your keyword down to “criminal defense solicitor in Manchester”. This is a preferred keyword and will likely deliver you even more customers, however the competition is still quite high and somewhat broad.
Lets get into the head of your clients for a moment… Why would those clients require a criminal defense solicitor? Perhaps they are dealing with a domestic violence charge. They might search “domestic violence defense solicitor” in to Google’s search engine. (This search phrase does get around 10 searches per month according to Google’s keyword planner tool) If your website has a web page optimised for that specific search phrase, they are likely going to discover you and presumably hire you if you have excellent information on your website.
That example is what we refer to as “low hanging fruit” in search engine marketing for local companies. They are somewhat simple to rank for, but is so explicit that the individuals who search online for these terms will discover you and select your company due to the fact that people are confident in what they discover on the web. If you own a business where the typical client is such as in the instance above worth a thousand pounds, or EVEN MORE, specifically if you offer a service where you can balance a customer’s annual value based on return on investment, then landing these clients online using this method just makes great sense. Plus, this can be really exciting!
Therefore, as you are likely starting to understand, marketing your business on the internet with the aid of a Manchester SEO consultant will help your business grow quickly. By showing you these “low hanging fruit” keywords to attract more clients that are willing to pay for the services you provide.
However, these types of services may not work for your company all the time. We at Skyrocket Your Search – SEO Manchester can always do a quick evaluation to see if Search Engine Optimisation is a good investment for you to spend your money on. We do an extensive evaluation of your company, including the keywords you want to be found for, along with those of your competitors. We then talk to you about an online marketing approach that would work for you and your company or organisation.
Google’s confidential information disclosed
On-page Versus Off-page Optimisation
Your rankings in Google are affected by these essential elements
When it comes to doing SEO correctly, regardless if you are designing a brand-new website or trying to improve the rankings of the website you currently have, there are a number of important elements that you need to comprehend. Google uses two primary elements of search engine optimisation that determines how they analyse your site.
On-site/On-page Optimisation
This consists of each of the information and content on your website and how it is structured.
- URL structure – Does your domain name contain your keyword? Is your keyword in your page names and titles?
- The arrangement of your links on-site – Are the pages on your website linked in a correct up and/or down silo format?
- Keywords within the content on your page – Do you at least have your keyword within the content on your page a minimum of once? Are you putting your keywords in far too many times (over-optimization)?
- Quantity of content – Do you have enough content on your page(s)? A few sentences of content on your page won’t help you to rank. 500 words is about the bare minimum. If you really want to see great results, 1000 words should be your starting point.
- Design of your site – Does the design of your website make it simple for people to move around and keep them interested so they spend more time on your site? Google is making this more essential for better rankings.
Off-site/Off-page Optimisation
This primarily is regarding other websites that directly link to your website.
- What websites link to your website – What is number of sites that link to your website, and how popular and relevant they are? Quantity is not the most important factor any more. You can rank a website with less links that are of a higher quality.
- Anchor text – What words are used within the links pointing at your website? You want anchor text that is pertinent to your website along with excellent diversity of the keyword(s) and phrases you wish to rank for.
- Relevance of the site linking to yours – There needs to be relevant content on the website that links to your website. Google will not give us much power behind a link that comes from a website – like a directory that simply has a number of links – that does not contain information pertinent to your website. In fact, they may even penalise you for it. A lot of older Manchester search engine optimization companies have harmed their client’s website while using this linking method. Google has stopped them from ranking ever again. These firms have built a large number of links that are of low quality and/or have anchor text percentages that are beyond what is considered normal.
But doesn’t a great looking website help rankings?
The short answer is “no”
So far on this page, we have not mentioned anything about web design except for making sure your site is easy to navigate. However, we can most definitely help with designing your website as we are one of the best web design companies too. There is no question that having a website that looks great is a good thing, and we can help your business with designing a fantastic looking site.
But, just having a great website does not result in great rankings. You should utilise your site in order to attract new customers, you need to target your efforts on getting your website to rank with better search results using the right keywords. Then, focus on how the information within your business or organisation’s website converts visitors into clients. You need to get visitors to your site first, then concern yourself with how it converts clients.
Below are some additional points to think about if you are searching for a Manchester SEO consultant to help market your company or organisation on the Internet:
The age of your domain name
Google trusts websites that have been around for a while. They will give you more trust if you’re site has been online for more than 5 years. Whereas a site that was purchased last week will take longer to get trust from Google.
Google Domination
Are you happy just ranking your website? Or, do you wish to dominate the first page of Google search results for your specific keyword phrase with all of your videos and social media pages?
Duplicate content
Otherwise known as plagiarism. The fact is, Google does not like duplicate content. You need to ensure that your website’s content isn’t exactly the same as another website. You can use a tool like Copyscape to check for copied content.
Penalised Website
You may have a penalised website that will not rank due to bad search engine optimization services. If this is the case, some may say your site will cost too much money and take to long to rank well ever again. But wait! We have been able to help clients to get their website out of penalty, and have them ranking once again in a fraction of the time. Give us a call at 0161 262 0465 to ask us about how we can help you get your website out of the penalty box.
Pay-per-click Advertising on Google and Facebook
This type of online advertising can work for your business or organisation if your rate of conversion validates the amount of money you are spending on attracting visitors to your website. We’ve helped numerous companies by managing their pay-per-click (PPC) advertising on Google and Facebook and delivered tremendous results. We can even design the display advertising for your Facebook ads.
Social Media
(Facebook, Twitter, etc.)
This is something you can use to your benefit but it is not as big of an aspect as others may attempt to inform you in regards to search engine optimisation. It is good if you already have social media pages setup on sites like Facebook, Twitter and YouTube and if you utilize it properly. Be careful as negative comments on social media can negatively affect your rating
Are you tracking visitors to your website including where they are coming from and if they convert into clients?
It is important to track all visitors and leads from your internet marketing so that you know which methods are generating results. There are several straightforward methods to keep track of all analytics that occur on your site, most importantly; knowing and tracking exactly which page your leads are originating from.
If you are spending money on generating traffic to your website and you don’t have an established system in place to know precisely what pages on your website are converting your clients into phone calls. Call SEO Manchester experts at Skyrocket Your Search immediately at 0161 262 0465 or email us at manchester@skyrocketyoursearch.com. We can help you get all of this setup and more!