Our Approach to Online Marketing
Our proven digital marketing strategies help businesses (and health practices) find their ideal customers (or patients) and increase their revenue. We optimise and accelerate every stage of the customer’s (or patient’s) journey to maximise and sustain profitable business growth.
1. Attract More & More Leads
Be more visible online for the services you provide.
2. Engage With Online Users
Stay top of mind with the right content & tools.
3. Convert Them into Customers
Turn website visitors into real enquiries, appointments and sales.
4. Retain Them & Sustain Growth
Keep your customers (or patients) coming back time and again.
Generate Results with Your Website
Get full visibility and reporting to track your website performance and follow up on leads at any time with our dashboard.
BENEFITS
BENEFITS
Be Found On Any Device
Turn online searches into appointments by having a seamlessly designed website built for mobile devices.
Educational Content
Your website comes with optimised educational industry content to further educate your potential customers and convert new visitors into customers.
Receive Support
You’ll get one-on-one UK-based support and access to plenty of resources to ensure your business’ success.
ATTRACT CUSTOMERS
Attract New Customers and Get Found 24/7
Allow customers to easily find information about your services and arrange a sales call online when they arrive on your website.
TRACK LEADS
Track Your Leads
Our portal, allows you to see how many leads your site has generated for your business and their sources. Make unlimited updates to your website and easily communicate with your customers using email marketing tools.
YOUR WEBSITE INCLUDES
- Contact Database
- Mobile Responsive Design
- Lead Capture, Generation and Follow-up System
- Social Media Integration
- SEO Site Structure
- User-friendly Dashboard
- Web Portal Integration
Grow Your Business with Custom SEO Strategies
Take control of your search engine rankings and drive traffic to your website with consistent content generation, local targeted SEO strategy and mass coverage where needed.
BENEFITS
BENEFITS
SEO Strategy Reports
Receive optimisation strategy calls and reports that focus on your organic improvement to your business website.
Get Your Business Listed
Allow potential customers to easily find information about your business and services when they search local directories.
Unique Search Content
Better perform in local search engine rankings with optimised content that showcases your higher revenue specialties.
Dominate Locally in areas of your Choice
Blanket cover local areas of your choice for greater performing local results and search engine rankings with optimised pages and content that attract your ideal customers.
OPTIMISED CONTENT
Earn Top Search Rankings with Optimised Content
Unlike paid ads which only drive traffic when active, optimised content can deliver traffic and leads, and occupy valuable positions in search engine rankings for months or even years.
YOUR SEO SERVICE INCLUDES
- SEO Strategy and Reporting
- Personalised Meta-Data
- Google My Business Local Integration
- Unique SEO Content
- Google My Business Claiming and Optimising
- Directory Listings
- Branded Social Accounts
Improve Your Online Reputation
Monitor and manage every aspect of your businesses online reputation including reviews, listings, and mentions.
BENEFITS
BENEFITS
Review Management
Get more online reviews directly on Google, Yelp, and Facebook by sending survey requests.
Competitive Intelligence
Get a full competitive snapshot and see how you compare with your competitors for online reviews and directory listings.
Highlight Positive Reviews
Increase the visibility of your online reputation by promoting positive reviews on your business website.
BUILD YOUR REPUTATION
Build and Manage Your Online Reputation
We help your business increase your review score making it easy for your customers to leave reviews in multiple sites where you can track and manage them all in one place.
YOUR REPUTATION MANAGEMENT SERVICE INCLUDES
- Review Management
- Business Listing Tracker
- Competitive Intelligence
- Custom Survey Questions
Manage Your Listings On Top Sites
Get your business listed in all the right places online with cleaned up and optimised listings. Automatically replace inaccuracies or inconsistencies for enhanced exposure and improved search rankings.
BENEFITS
BENEFITS
Improve Your SEO
Accurate, consistent information strengthens your brand’s SEO and makes it easier for customers to find your business.
Update Everywhere
Your master profile replaces any inaccuracies or inconsistencies found across the web with your most recent information.
Better Customer Experience
An incorrect address or phone number equals frustration and missed opportunities with new and existing customers plus inaccuracies will negatively effect your rankings online.
ATTRACT MORE CUSTOMERS
Attract More Customers and Grow your Business
Get in front of 50 million customers that are actively searching top sites looking for your services.
Build Brand Awareness on Social Media
Use social media to build your brand, strengthen your business’ credibility, and engage your audience.
BENEFITS
BENEFITS
Validate Your Brand
We will set up, and/or optimise and brand your Facebook, Instagram, and Google My Business accounts and update your social pages with industry-specific content.
Connect With Customers
Consistently creating and publishing industry specific content on social media can help you establish authentic relationships with your customers.
Reach New Customers
Creating a presence on social media builds your credibility as a brand and allows you to connect with existing customers, and new customers looking for a service provider.
EXPAND YOUR BRAND
Expand Your Brand Online
We help to get your brand seen in all the right places online with over 50 foundational branded social accounts and platform listings that put you well ahead of the crowd.
A MUST-HAVE
A Must-Have in Today’s Digital World
Social networks provide the perfect outlet to grow your organic outreach, communicate with customers, and better your business’ search engine rankings. Let us help build your brand while you focus on what matters most: your customers.
YOUR SOCIAL MEDIA SERVICE INCLUDES...
- Branded Facebook, Instagram and Google My Business Pages
- Over 50 foundational branded social media accounts in all the right places
- Social Page and Website Integration
- Facebook Insights Access
- Optimised Social Site Setup
- Industry Relevant Social Posts
- Full Control of Facebook, Instagram and Google My Business
Customer Relationship Management
BENEFITS
BENEFITS
Scheduling Software
Connect and sync with your existing appointment scheduling software to send reminders out very smoothly and easily.
Email and Text Automation
Remind your customers of their service needs in advance with email and text reminders and of new offers to maintain customer loyalty and reduce no-shows.
Send Text Messages
Easily send text messages to your customers automatically so that they don’t forget about their scheduled appointments, updates and more.
IMPROVE RELATIONSHIPS
Improve Customer Relationships with Automated Solutions
Reduce no-shows and free up valuable time and resources at your business by maintaining automatic communication with customers. Use their preferred method of communication to increase the effectiveness of your outreach.
YOUR CUSTOMER MANAGEMENT SERVICE INCLUDES...
- 2-Way Text Capabilities
- Portal
- Effective Marketing Tools
- Schedule Appointments
- Recall and Recontact Messaging
- Reminders and Confirmations
Start managing your online reputation today!
Don’t let your offline & online reputation get tarnished by false accusations, complaints, and immature comments. Take back control of your online image. We specialise in online reputation management.
What is Online Reputation Management & How can it Help my Business?
Reputation management is about ensuring that the potential customers see your business for what it truly is, instead of what a vocal minority puts online. By using reputation management it makes your other marketing efforts easier. Instead of playing catch-up to overcome false impressions, you receive more leads generated, website referrals, increased effectiveness for your marketing efforts, and more time to grow your business.
The best way to cut through the noise
Everyday, customers use search engines, like Google, to discover and evaluate businesses. In a split second they decide if your business is trustworthy or if they should go with someone else.
The problem is that the Internet doesn’t always give an accurate story. Unfairly, negative reviews and opinions can clog up the search results. That’s where reputation management can help. It helps you look your best online, no matter where a customer searches.
Reputation management basic concepts
- Create a positive presence on all the major internet channels
- Watch closely as new information populates
- Strategically increase the value and placement of positive content
- Aggressively move negative content out of the way
- Diversify your presence to maximize positive content
- Keep online information fresh and up to date
- Monitor your position and health against competition
- Synchronize marketing efforts
Reputation management saves you time and money
Done right, reputation management removes the roadblocks for your companies success. If you are trying to increase your visibility online, but your online presence is marred with negative comments, then you will continually be frustrated.
What can you do next
Complete the form on this page and we will do an analysis of your online reputation, and if you have links to online reviews you want removing or disappearing from the first page of google please include these in the form.
We can happily do a Reputation Review and Analysis for you
Simply complete the form below:
Search Engine Optimisation (SEO)
“If you build it, they will come.”— except if it’s on the Internet. The dynamics involved in getting ranked in search engines, such as Google and Bing, is complex and constantly changing. Our mission is to get you found online, so focus on your business and leave the rest to us.
Web Design
Our background has been in Lead Generating Web Design for over 10 years. We have helped countless clients ranging from Solicitors and Contractors through to e-commerce websites. We work together to build websites that not only look great, but are built from the ground up for real results.
Social Media Marketing
A key piece of any businesses Internet Marketing strategy is through Social Media. By making the most out of tools such as Facebook and Twitter, you can communicate about your new products, service changes, news, etc… and have a way to keep your clients engaged with your business.
Pay Per Click Marketing (PPC)
We explore what keywords your target market is searching for, and how we can get the maximum ROI for your Google AdWords budget. We work within a budget that makes sense for your business, and maximise your return thorough research and fine tuned execution.
Video Marketing
Video is proven to increase conversion rates by up to 81% and when used within a businesses marketing and online presence. So at Skyrocket Your Search we offer the full range of video services that include video production, video animation, professional voice-overs, script writing and video marketing. We have got videos ranked on the first page of search engines typically within a matter of days for targeted keywords so that your business can quickly get extended exposure and generate a growing flow of leads and enquiries.
Find out more about our video production and video marketing services and see what we can do for you.
Reputation Management
Are negative comments online hurting your brand or businesses image? Do you have enough positive reviews and comments online? We work with clients in a variety of industries to ensure that not only can they address concerns made by past clients, but also work to develop strategies to increase the awareness of positive reviews and feedback.
Google Business and Maps Optimisation
Can your prospective clients find you online or do they reach a competitor? We get you ranking on Google Maps and Google Business listings through Google Local Optimisation. Display photos, provide store or office information, but more importantly, get more exposure than your competition
What We Do Best – Our Services
Every service is designed bespoke to you, your business and your brand
Branded Web Design
Custom Coded For Results
Branded SEO
Search engine optimisation services
Branded VIDEO
Video production, animation and marketing
Social Media Management
Branding your business socially
Brand Reputation Management
Enhancing the positive exposure of your brand
Pay Per Click Management
Researched, analysed and tested campaigns
If you are looking for ‘results getting’ Brand Management, Internet marketing or expert Wolverhamoton & Walsall SEO services, you have come to the right place
We have spoken to so many business owners who have had negative UK, Wolverhampton & Walsall search marketing stories to tell. And in the main, they all seem to express concern about spending thousands with a UK or Wolverhampton SEO company and never seeing any real results. In many cases, sadly their websites have not even been close to the first page of Google’s search results. They may of ended up with a few social media profiles, or a few pages that exist somewhere out there in the internet wilderness, but never ever to being seen or visited by a single prospective client.
Many of these business owners, that have paid for SEO, have no concept what they are paying for – simply because the search engine optimisation company they’ve partnered with just claimed to offer “search engine optimisation services” – but did not tell them what they were going to do in order to get them more clients or even offer on-going monthly traffic and ranking reports.
The big UK and Walsall SEO companies seem to have a habit of following an outdated business model that can not deliver the right level of results. This business model is similar to the ones used by big corporations, such as cable or utility companies. This model solely focuses on getting as many clients as they can, without the ability to deliver and maintain the level of quality personal service needed to get real results. A large proportion of their time is wasted in contracting the work out to other countries and organisations in a cookie cutter fashion. And when they don’t get results they tell their clients that Google’s algorithms change so often that it is difficult to get their site to rank much better.
We don’t want to see any business owners in the UK, Walsall and surrounding areas experience the pain that poor quality SEO firms can leave you in after giving them your hard-earned cash without delivering any favourable results.
At Skyrocket Your Search, we take pride in being SEO consultant specialists that deliver profitable results for clients in the Midlands, the UK, USA and worldwide
We specialise in SEO and we are experts at it! Our philosophy is that Search Engine Optimisation, internet marketing and bespoke brand management are the key 3 ingredients of any business’s marketing plan if you want that business and brand to grow profitably.
Internet marketing and brand management needs to be watched carefully, tracked, and proven in order to substantiate its effectiveness. At Skyrocket Your Search, we make sure we do this for each and every one of our clients with transparent daily and monthly updates.
We encourage you to read through the rest of this page. On this page we will disclose for you the most crucial elements that you should understand before you go ahead and hire a UK or Walsall SEO consultant. As you have read this far down the page, it may be fair to say that you are interested in internet marketing and brand management and on some level realise how important it is to have an established presence online done in the right way so you can take your business to the next level. Do not make the mistake of hiring a UK or Walsall SEO company that has little more than a beautiful website and a few fancy words when ultimately they fail to deliver.
Here are several important factors that you need to know so that you are informed enough to know when you are getting a proper quote on search engine optimisation services and that it comes from a business that will get you the results you want and need.
Who is your business targeting and what are they precisely searching online for?
Are you taking your clients for granted? Don’t forget, they are real people searching for honest and real answers to their questions.
Many business owners have no idea or at least very little idea of how to precisely target their ideal customers in a way that will enable them to find their services, products and business online. When you understand exactly what your potential customers are searching for you have found a key foundational part to the equation. With internet marketing, we need to know precisely how your customers are looking for you online. What they are exactly typing in to Google or any other search engines when they are looking for a solution to a problem that you can provide.
When it comes to these search terms there is a huge distinction between targeting broad and specific. This distinction becomes more apparent when you consider that when searching online your potential customers are simply searching for the top company or business that can supply them the service that they require. The specific terms that they use are distinguishing factors between identifying them as ready to make a purchase and others that are just doing research.
Thankfully, Google actually lets you have this information for no cost at all.
Anyone can go to the Google Keyword Planner and see precisely what people are typing into the Google search engine each and every month. Once you understand how to use this tool, you can discover search terms (keywords) that might not be as popular each month but are more specific to people ready to buy.
By targeting these potential clients that already have money and are prepared to make a purchase, is a key skill in understanding the data that this keyword tool can unveil.
Imagine, if you could have your site appear on the first Google’s search engine results page for these “money keywords” – how much additional profit and return on investment could you have from your internet marketing campaigns?
The following is a typical example
For the sake of an example, let’s imagine that you are a solicitor in Walsall. Naturally you might want to rank for the search term “Walsall solicitor”. I guess that’s a logical assumption, don’t you? If you are on the first Google page for that term, you would inevitably think that it will bring you new business. But consider this: since that search phrase is so broad, individuals searching would more likely be searching for something more specific that relates directly to the issue they need help with. Things such as needing a divorce solicitor, a personal injury solicitor, or some other kinds of solicitor.
So for instance, if you practice criminal law and you wanted to rank for “Walsall Solicitor”, you would need to spend a lot of money and put months of work in to rank for such a competitive term. Then, only 20% (roughly) of the prospective clients coming to your site would find what they were looking for.
So in contrast, let’s focus your keyword down to “criminal defense solicitor in Walsall” instead. In this example, this would be a preferred keyword for your specific services and would more likely deliver you even more customers. However, the competition is still quite high and there is still some level of broadness to this term.
Now lets get into the head of your clients for a moment… Why would they require a criminal defense solicitor? Perhaps they are dealing with a domestic violence charge. They might search “domestic violence defense solicitor” in to Google’s search engine. (This search phrase gets around 10 searches per month according to Google’s keyword planner tool). If your website has a web page optimised for that specific search phrase, you would rank highly and your searchers would more than likely discover you and presumably hire you if the information on your website was written in the right way.
This example is what we like to refer to as the “low hanging fruit” in search engine marketing for local companies.
These types of terms are somewhat simple to rank for, but are so explicit that the individuals who search online for these terms discover you and choose your company due to the confidence they feel in discovering you on the web.
If a typical client for your business is worth a thousand pounds or more, the return on investment you enjoy, from landing these clients online, using this particular method just makes great sense and is quite exciting at the same time!
Marketing your business on the internet in the right way with the aid of a Walsall SEO consultant will help your business grow quickly.
These “low hanging fruit” keywords naturally attract more clients that are willing to pay for the services you provide.
However, these types of services may not work for your company all the time.
We at Skyrocket Your Search – SEO Walsall can do a quick evaluation to see if Search Engine Optimisation is a good investment for you to spend your money on.
We do an extensive evaluation of your company, including the keywords you want to be found for, along with those of your competitors.
We then talk to you about an online marketing approach that would work for you, your company and you business.
GOOGLE’S CONFIDENTIAL INFORMATION DISCLOSED
ON-PAGE VERSUS OFF-PAGE OPTIMISATION
Your rankings in Google are affected by these essential elements
When it comes to doing SEO correctly, regardless if you are designing a brand-new website or trying to improve the rankings of the website you currently have, there are a number of important elements that you need to comprehend. Google uses two primary elements of search engine optimisation that determines how they analyse your site.
On-site/On-page Optimisation
This consists of each of the information and content on your website and how it is structured.
- URL structure – Does your domain name contain your keyword? Is your keyword in your page names and titles?
- The arrangement of your links on-site – Are the pages on your website linked in a correct up and/or down silo format?
- Keywords within the content on your page – Do you at least have your keyword within the content on your page a minimum of once? Are you putting your keywords in far too many times (over-optimisation)?
- Quantity of content – Do you have enough content on your page(s)? A few sentences of content on your page won’t help you to rank. 500 words is about the bare minimum. If you really want to see great results, 1000 words should be your starting point.
- Design of your site – Does the design of your website make it simple for people to move around and keep them interested so they spend more time on your site? Google is making this more essential for better rankings.
Off-site/Off-page Optimisation
This primarily is regarding other websites that directly link to
your website…
- What websites link to your website – What is number of sites that link to your website, and how popular and relevant they are? Quantity is not the most important factor any more. You can rank a website with less links that are of a higher quality.
- Anchor text – What words are used within the links pointing at your website? You want anchor text that is pertinent to your website along with excellent diversity of the keyword(s) and phrases you wish to rank for.
- Relevance of the site linking to yours – There needs to be relevant content on the website that links to your website. Google will not give us much power behind a link that comes from a website – like a directory that simply has a number of links – that does not contain information pertinent to your website. In fact, they may even penalise you for it. A lot of older Walsall search engine optimisation companies have harmed their client’s website while using this linking method. Google has stopped them from ranking ever again. These firms have built a large number of links that are of low quality and/or have anchor text percentages that are beyond what is considered normal.
But doesn’t a great looking website help rankings?
The short answer is “no”
So far, we have not mentioned anything about web design except for making sure your site is easy to navigate.
We can, however, help with designing your website – we are one of the best Walsall web design companies from start to finish. There is no question that having a website that looks great is a good thing, and we can help with designing a great looking site.
But, just having a great website does not result in great rankings, there’s more to it than that. You should be utilising your site in order to attract new customers, targeting your efforts in getting your website to rank with better search results using the right keywords. And then, focus on how the information within your business or organisation’s website converts visitors into clients. You need to get visitors to your site first, then concern yourself with how it converts clients.
Below are some additional points to think about if you are searching for a Walsall SEO consultant to help market your company or organisation on the Internet:
The age of your domain name
Websites that have been around for a while, especially for more than 5 years are given more trust from Google. Google loves these kinds of sites far more than a site that was purchased last week. These new sites will naturally take longer to gain trust from Google.
Google Domination
Is your goal just to rank your website? Or, if you had the opportunity would you really want to dominate the first page of Google search results with all of your videos and social media pages for your specific keyword phrase as well?
Duplicate content
Otherwise known as plagiarism – copying someone else’s content. Google does not like duplicate content, so you need to make sure that the content on your website isn’t exactly the same as that on another. Tools like Copyscape are great for checking this out – protecting you from copied content.
Penalised Website
A penalised website is one that will not rank due to bad search engine optimisation services previously used. This may be something you are suffering from. Some may say that your site would cost far too much to fix and take far too long to rank ever again. But that isn’t the case! We’ve been able to help clients get their website out of the penalty blackhole, and got them ranking again in a fraction of the time. Give us a call at 01922 302 145 to ask us about how we can help you get your website out of the penalty blackhole.
Pay-per-click Advertising on Google and Facebook
Online PPC advertising can work for your business, company or organisation if your conversion rates make the amount of money you are spending on attracting visitors to your website worthwhile. We’ve helped many companies by managing their pay-per-click (PPC) advertising campaigns on platforms like Google and Facebook with business transforming results. We can even help with the design of your ads and tweak your pages for improved conversion rates.
Social Media
(Facebook, Twitter, Instagram, etc.)
Social Media pages and profiles are elements that make a business recognised as established and here for the long haul. Having optimised profiles and using your social media accounts properly can generate new business but also boost your search engine rankings. If you already have social media pages and profiles setup on sites like Facebook, Twitter, Instagram and YouTube it’s a good start. It’s always useful to get them optimised for maximum results and monitored to enhance and safe guard your reputation.
Are you tracking visitors to your website
including where they are coming from
and if they convert into clients?
Tracking all your visitors and leads from your internet marketing campaigns is an important process to make sure you have in place. This way you can come to know which methods and strategies are generating results. To keep track of all the relevant analytics on your site can be done using a few straightforward processes and methods but one of the key metrics is knowing and tracking exactly which page your leads are originally coming from.
If you are investing in generating traffic to your website but don’t have a proven and established system in place for tracking precisely which pages on your website are converting your clients into phone calls then you will unknowingly be holding your business back from increased profits and sales. Why not call the SEO Walsall experts at Skyrocket Your Search immediately at 01922 302 145 or email us at questions@skyrocketyoursearch.com. We can give you free advice and even help you get all of this setup and more!
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